Skip to contentYou’d have to be living under a rock, or some equally dark and distant place, to be completely unaware of the increasing influence of social media in today’s marketplace. More business deals and personal connections are being made at the click of a mouse than ever before. If you aren’t already a computer type though, … Read more
Usability Testing for Your Web Site Take opinions, lab-effects, and biases out of the equation when you are assessing your web site usability and it’s ability to convert visitors. Use GhostRec to record actual experiences for as low as $25 (one time). Web usability testing with GhostRec. Increase your website usability. Watch recordings of your … Read more
To truly set your site (and/or business) apart, then ask these questions to build your value proposition – thus increasing your ability to convert visitors. These are questions that zero in on the mission and higher purpose of a company. Think of them as “mission questions.”Most companies, of course, articulate their missions by way of … Read more
Networking is one of the most common marketing methods suggested to business newcomers. The concept is fairly simple; join business and community groups to spread the word about your business. It’s comparatively inexpensive and provides the social aspect that many solo-preneurs crave. Networking Gets Mixed Reviews in the Real World It sounds great in theory, … Read more
Realty Mogul is a marketplace for accredited investors to pool money online and buy shares of real property like single family homes, office buildings, apartment buildings and retail centers; it is crowd funding for real estate. For accredited investors, Realty Mogul gives them tools to browse investments, do due diligence, invest online and have 24/7 … Read more
For best open rates, first look at your web analytics and see when your visitors are most active. Then, schedule your email campaign around that time instead of what is convenient to you. Findings from Entrepreneur: 23.63 percent of all emails are opened within the first hour; that number drops off precipitously as the hours … Read more
If your email doesn’t solve a problem, save your readers some money, make them smarter, or entertain them, then you might be in email no man’s land. If no one is opening your emails, it’s impossible for them to click through to your website or make a purchase. Follow these tips for better, more successful … Read more
According to Google, 3 out of 4 mobile searches convert into follow-up actions. Optimizing your mobile ads can pay off big bringing your business phone calls, store visits and purchases! Google has spent the better part of the last year trying to convince marketers that mobile ads are a crucial part of their advertising mix. … Read more
It sounds cliche, but for better video marketing, you need to start with a goal-driven strategy. This means determining the goal you are trying to accomplish and use video to support it rather than creating a video and then determining where you can place it. The Digital World has evolved to become increasingly more visual. … Read more