For best open rates, first look at your web analytics and see when your visitors are most active. Then, schedule your email campaign around that time instead of what is convenient to you.
Findings from Entrepreneur:
- 23.63 percent of all emails are opened within the first hour; that number drops off precipitously as the hours tick by;
- Most emails are sent from 6 a.m. to noon; the least amount occur from midnight to 6 a.m.;
- The hours that see the most click-thrus are 8 a.m. and 9 a.m., and 3 p.m. and 8 p.m.;
- The hours that see the most opens are 8 a.m. and 9 a.m., and 3 p.m. and 4 p.m.
Read more from the source: Entrepreneur