Using Testimonials in Your Marketing

Building trust quickly is a key component of effective marketing. Without trust, barriers become insurmountable and negotiations go nowhere. Of course, you can’t just come right out and say, “Trust us, we’re honest.” Not only does it sound tacky, it really doesn’t mean a thing to your potential client, because they don’t trust you yet. … Read more

Conquer Curb Appeal, Reap Rental Rewards

It’s hardly a secret that first impressions can make or break deals in a nanosecond. So when you have a property to rent (or sell, though we’re specifically addressing the benefits for rentals here) you’re going to have to address any curb appeal issues quickly for a speedy turnaround. It doesn’t take a rocket scientist … Read more

Usability Testing for Your Web Site

Usability Testing for Your Web Site Take opinions, lab-effects, and biases out of the equation when you are assessing your web site usability and it’s ability to convert visitors.  Use GhostRec to record actual experiences for as low as $25 (one time). Web usability testing with GhostRec. Increase your website usability. Watch recordings of your … Read more

What’s Your Mission Question?

To truly set your site (and/or business) apart, then ask these questions to build your value proposition – thus increasing your ability to convert visitors. These are questions that zero in on the mission and higher purpose of a company. Think of them as “mission questions.”Most companies, of course, articulate their missions by way of … Read more

4 Tips for Successful Network Marketing

Networking is one of the most common marketing methods suggested to business newcomers. The concept is fairly simple; join business and community groups to spread the word about your business. It’s comparatively inexpensive and provides the social aspect that many solo-preneurs crave. Networking Gets Mixed Reviews in the Real World It sounds great in theory, … Read more

Realty Mogul – Crowd Funding for Real Estate Deals

Realty Mogul is a marketplace for accredited investors to pool money online and buy shares of real property like single family homes, office buildings, apartment buildings and retail centers; it is crowd funding for real estate. For accredited investors, Realty Mogul gives them tools to browse investments, do due diligence, invest online and have 24/7 … Read more