Marketing is defined by the AMA as “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers…

Judge Rules Lehman May Match EQR’s Offer for Archstone

In a move that could ultimately give full ownership of Archstone to bankrupt Lehman Brothers Holdings Inc., a judge on Wednesday approved Lehman’s right to match a $1.33 billion offer…

Continue ReadingJudge Rules Lehman May Match EQR’s Offer for Archstone

Trane Completes Lease of 625,000 SF in Southeast Memphis

Trane, Inc., a leading manufacturer of air conditioning systems, put the finishing touches last week on its 625,000-square-foot lease for the entire industrial building at 5200 Tradeport Dr. in Memphis,…

Continue ReadingTrane Completes Lease of 625,000 SF in Southeast Memphis

In The Pipeline: CoStar Development & Construction News for Jan. 8-14

In The Pipeline is a column on significant acquisitions of commercial land for sale, and other transactions and trends affecting office, industrial, flex, multifamily, mixed-use, hotel and public works developers.…

Continue ReadingIn The Pipeline: CoStar Development & Construction News for Jan. 8-14

LaSalle Finalizes $136M Sale of Chicago Tower to Hearn

LaSalle Investment Management sold 55 W. Monroe, a 40-story office building in Chicago’s central business district. The Hearn Co. closed on the tower for $136 million or $168 per square…

Continue ReadingLaSalle Finalizes $136M Sale of Chicago Tower to Hearn

SOLD! – Fessenden Court Apartments in Portland, Oregon

We are pleased to announce the sale of our exclusively listed Fessenden Court Apartments, a 9 unit community located in North Portland, Oregon.

Continue ReadingSOLD! – Fessenden Court Apartments in Portland, Oregon

Projection: Rents, Incomes to Grow Together

Higher rents and drops in home ownership are helping to spur investors' interest in the apartment sector, even from developers who typically focus on malls and offices.

Continue ReadingProjection: Rents, Incomes to Grow Together

New Year, New Opportunities

Thanks to a favorable combination of limited supply and demand—and the unfortunate circumstances plaguing the single-family home market—multifamily is expected to continue thriving.

Continue ReadingNew Year, New Opportunities

SOLD! – Calico Court Apartments in Beaverton, OR

We are pleased to announce the sale of our exclusively listed Calico Court Apartments, an 8 unit community located at 12220 SW Calico Court in Beaverton, Oregon.

Continue ReadingSOLD! – Calico Court Apartments in Beaverton, OR

Numbers Show Another Strong Year

The returns are starting to come in from 2011, and it looks like apartment owners were the winners.

Continue ReadingNumbers Show Another Strong Year

Apartment Kick-Off Webinar: Look for Continued Multifamily Growth

It’s not exactly a secret that in 2011, the multihousing sector was the most active one when it came to commercial real estate. The panelists were optimistic that 2012 will…

Continue ReadingApartment Kick-Off Webinar: Look for Continued Multifamily Growth