Skip to contentFor best open rates, first look at your web analytics and see when your visitors are most active. Then, schedule your email campaign around that time instead of what is convenient to you. Findings from Entrepreneur: 23.63 percent of all emails are opened within the first hour; that number drops off precipitously as the hours … Read more
If your email doesn’t solve a problem, save your readers some money, make them smarter, or entertain them, then you might be in email no man’s land. If no one is opening your emails, it’s impossible for them to click through to your website or make a purchase. Follow these tips for better, more successful … Read more
According to Google, 3 out of 4 mobile searches convert into follow-up actions. Optimizing your mobile ads can pay off big bringing your business phone calls, store visits and purchases! Google has spent the better part of the last year trying to convince marketers that mobile ads are a crucial part of their advertising mix. … Read more
It sounds cliche, but for better video marketing, you need to start with a goal-driven strategy. This means determining the goal you are trying to accomplish and use video to support it rather than creating a video and then determining where you can place it. The Digital World has evolved to become increasingly more visual. … Read more
We’d like to believe that the acts of buying, selling and pricing are based on logic; facts, figures and careful analysis. Unfortunately, human nature and biology conspire against us to provide such certainty. The fact is that the act of purchasing, and by extension – selling, is based on emotion. Luckily, even nebulous feelings can … Read more
Your effectiveness as a real estate professional will be influenced by the resources you consult and the indicators you use to spot and react to local trends. The more predictive the indicators, the better decisions you will be able to make to guide and grow your business as the cycles of the market ebb and … Read more
Marketing your business using your vehicle is an increasingly common practice because of it’s a relatively low cost endeavor with a potentially high impact. It can include a low key addition, such as a personalized license plate or customized licensed plate holder or be as obvious as a billboard style, full wrapped vehicle. What you … Read more
There are many different ways to increase the return on your investment when it comes to the management of rental properties. While considering the standard moves of updating décor, replacing aged materials and undergoing renovations, you’ll also want to consider what amenities you may be able to provide that will increase the perceived value of … Read more
Emergency! Emergency! For reasons only Murphy himself would be able to explain, bad luck and breakdowns have no respect for the 9 to 5 work day. Since there’s no way to escape the odd emergency situation in your role as a real estate investor, it’s best to have a plan in place before an emergency … Read more