Essential Oils for Business Success: Do You Think It Works?

If you’re like most real estate investment professionals, you’ve probably given very little thought to scent or how it might influence your business. But emerging scientific studies, like those covered in recent articles of Psychology Today, indicate that manipulating scents might be worth a bit of inexpensive experimentation. As the first sense that awakens at … Read more

How to Maximize Media Coverage

Becoming a successful real estate investment professional involves establishing your place as an expert and leader within your field. Among the many ways that you can accomplish this, including networking, marketing, public speaking or even authoring a book, you’ll get maximum leverage in all your efforts by developing media relations skills. Though many people use … Read more

Crowdfunding Real Estate Investments: Good Idea or Bad?

Crowdfunding is basically the raising of funds, usually via the Internet, to support efforts initiated by other people or organizations. Popular with non-profit organizations and in the digital community, the practice has spread and blossomed since the introduction of the JOBS Act in early 2012. Real Estate Crowdfunding is considered to be one of the … Read more

Real Estate Investing Trends to Watch

Knowing current trends is essential for the successful real estate investment professional. Equally important is to look ahead to future forecasts and probabilities. Being aware of what potential changes are ahead over the next ten to thirty years can influence the decisions you make today. Driven by Demographics and Technology Change is inevitable. Change is … Read more

Is There Ever a Bad Time to Invest in Rental Property?

It’s a legitimate question that many real estate investment professionals have questioned over the course of their careers. Are rental properties always a good investment? Yes. Or, possibly no. It’s you, not the market. The question has much less to do with the market and much more to do with your experience, your intentions and … Read more

9 Simple Tips for Crafting an Optimized Online Video

Employ these simple tips to your video marketing campaigns to boost SEO and connect with qualified leads. The consensus is clear–one of the most effective ways to reach your target audience today is through video. In light of this trend, many video-savvy individuals are capitalizing on their expertise and offering insights to help others take … Read more