It sounds cliche, but for better video marketing, you need to start with a goal-driven strategy. This means determining the goal you are trying to accomplish and use video to support it rather than creating a video and then determining where you can place it.
The Digital World has evolved to become increasingly more visual. Just look at Digg.com, one of the most popular content aggregator websites out there. Comparing old Digg vs. new Digg, you can see how new generations are consuming media in a more visual way. Even Facebook’s new Timeline should be a good indicator of this transformation.
Start With a Goal-Driven Strategy
This sounds like something so basic, yet so many people don’t do it. I often see businesses following a path that looks something like this:
- We need to make a Video!
- What should we do a Video about?
- How should we make the video?
- Where should I host and distribute my video?
When REALLY they need to be following a path that looks more like this:
- We need to improve “X”
- What’s the best way to this?
- Video is the best solution.
- Choose best Video type & distribution.
4 Goals & Strategies of Video Marketing
In Digital Marketing, there are generally 4 different goals to consider when pursuing video, which are as follows:
- Rich-Media Google Listings
- Attracting Links & Social Shares for SEO
- Increasing Website Conversions
- Increasing Brand Awareness
Read more details on each of these 4 items from the source: atmosmarketing.com