Skip to contentA subset of the field of commerce, business development comprises a number of techniques and responsibilities which aim at:
1. Researching new types of business/products/services with an emphasis on identifying gaps (existing and/or expected) in the mitigation of needs of potential clients (existing and/or new ones).
2. Attracting new customers
3. Penetrating existing markets.
Techniques used include:
Business development involves evaluating a business and then realizing its full potential, using such tools as:
Business development is often related to growth although sometimes the optimal marketing strategy and objectives could be about downsizing the activity in an existing market or decreasing the sales volume of a selected line of products or services. Business-development roles may have one of two modes:
In a sales role, business development could concentrate on developing strategic-channel relationships or on general sales. This emerges from analysis of the varied job…
The Federal Reserve this past week issued aggressive and controversial recommendations for dealing with more $7 trillion in housing wealth loss since the onset of the Great Recession. Many economists agree that housing holds the key to a stronger and more widespread recovery in the U.S., and the Fed’s recommendations are intended to address the … Read more
In a move that could ultimately give full ownership of Archstone to bankrupt Lehman Brothers Holdings Inc., a judge on Wednesday approved Lehman’s right to match a $1.33 billion offer by Equity Residential (NYSE: EQR) and its chairman Sam Zell for a 26.5% stake in the apartment company. U.S. Bankruptcy Judge James Peck approved Lehman’s … Read more
Trane, Inc., a leading manufacturer of air conditioning systems, put the finishing touches last week on its 625,000-square-foot lease for the entire industrial building at 5200 Tradeport Dr. in Memphis, Tenn. The building was constructed in 1999 and was previously occupied by Hewlett-Packard. This will be Trane’s second large industrial presence in the Memphis area … Read more
Salesforce.com took more office space in San Francisco. The CRM software and cloud computing giant signed for 401,786 square feet at 50 Fremont St., a 41-story, 817,412-square-foot office tower. The lease will be complementary to the new 14-acre campus it will occupy in Mission Bay. The company leased the Class A office view space that … Read more
In The Pipeline is a column on significant acquisitions of commercial land for sale, and other transactions and trends affecting office, industrial, flex, multifamily, mixed-use, hotel and public works developers. Send us news leads about your new commercial real estate project — and sign up to be added to our distribution list to receive future … Read more
LaSalle Investment Management sold 55 W. Monroe, a 40-story office building in Chicago’s central business district. The Hearn Co. closed on the tower for $136 million or $168 per square foot. Hearn, a commercial real estate group based in the Windy City, secured $86.5 million in senior debt through Wells Fargo Bank and $21.5 million … Read more
Higher rents and drops in home ownership are helping to spur investors’ interest in the apartment sector, even from developers who typically focus on malls and offices.
Thanks to a favorable combination of limited supply and demand—and the unfortunate circumstances plaguing the single-family home market—multifamily is expected to continue thriving.
Joseph Chaplik is a routine guest speaker on the Business Briefing show with Brian Bushlach, Sunday afternoons on 101.1FM KXL. Topics discussed include the current apartment market, multi-family trends, forecasts, and much more.
The returns are starting to come in from 2011, and it looks like apartment owners were the winners.