Skip to contentA subset of the field of commerce, business development comprises a number of techniques and responsibilities which aim at:
1. Researching new types of business/products/services with an emphasis on identifying gaps (existing and/or expected) in the mitigation of needs of potential clients (existing and/or new ones).
2. Attracting new customers
3. Penetrating existing markets.
Techniques used include:
Business development involves evaluating a business and then realizing its full potential, using such tools as:
Business development is often related to growth although sometimes the optimal marketing strategy and objectives could be about downsizing the activity in an existing market or decreasing the sales volume of a selected line of products or services. Business-development roles may have one of two modes:
In a sales role, business development could concentrate on developing strategic-channel relationships or on general sales. This emerges from analysis of the varied job…
It’s not exactly a secret that in 2011, the multihousing sector was the most active one when it came to commercial real estate. The panelists were optimistic that 2012 will be as strong, if not stronger, than 2011.
The Barry Apartment Report is a publication covering economic, financial, and valuation trends impacting apartments in the Portland, Oregon metropolitan area. This issue predicts the apartment market will remain strong throughout 2012.
We are pleased to announce the sale of the Park Terrace Apartments, a 52 unit community located in Southwest Portland, Oregon. This garden court community was built in 1945 and sold for $6,300,000 at a 5.98% cap rate.
Like any other kind of real estate, the apartment market is a game of numbers, and throughout 2011, the numbers have been on the side of owners, developers and investors.
Maintaining a competitive edge in today’s market takes more than positioning yourself as an educated, trusted advisor. As buyers and sellers alike continue to turn to the Internet to start their real estate search, it’s more important than ever tha…
Builder confidence in the market for newly built, single-family homes edged up two points from a downwardly revised number to 21 on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI) for December. This marks a third consec…
In the world of listings, the silver medal means absolutely nothing. It pays less than nothing. And, in fact, it actually costs you, because of all those wasted hours (and gas for your car, materials for the listing presentation, etc).…
The heart of any company can be found beating inside the walls of its customer service department. Providing superior customer service after the sale is a smart business decision that pays long-term dividends. All the money a company spends on…
This week, the Real Estate Marketing Summit is returning to the exemplary location of the Hotel del Coronado in San Diego, Calif., where hundreds of participants have registered to arrive on Wednesday, December 14th, 2011. Thousands, throughout the wor…
Real Estate Marketing Summit 2011 (REMS) is in the process of making the final preparations for this year’s event, being held Dec. 14-15 at the Hotel del Coronado in San Diego. Highly successful in its inaugural year, REMS 2010 was…