Ribbon eliminates checkout steps by tying the buyer’s social profiles in with the checkout step. It also allows merchant to sell in-line with Social Media feeds (no need to go to site, add cart, and checkout)
Sell thru Facebook, Twiiter and more! We came across this jem today, which seems perfect for B2C sites. For a nominal transaction fee, you can sell your products in-line within social media posts. Imagine what will happen to your conversion rates when someone purchases without even having to enter your site…. zero visitors with one sale. By my math, that’s not computable. Couple this with re-targeting ads through the Facebook Exchange!
Read more from the source: ribbon.co