Skip to contentMany beautiful and seemingly brilliant ads are utterly useless as sales tools simply because they do not generate results for the advertiser. You can’t trust a brochure or webpage or postcard to do what you want based on looks alone. The secret to your success is invariably in the words you choose and how effective … Read more
While it may seem unreasonably early to raise the specter of the next season, the truth is it’s going to fly by faster than you think. It’s always better to be prepared, which means coming up with a plan if you don’t have one or checking in with your plan if you do. While most … Read more
Ernie Vargas enjoys teaching families that probate real estate investing is a rewarding way to earn extra money. He knows firsthand what it’s like to struggle economically. “My mother was homeless when she gave birth to me,” said Ernie who lives in …
It’s impossible to have a thriving career as a real estate investment professional without adopting the ability to find the right contractors. Whether you’re more apt to need a handyman or a general contractor in your daily operations, finding the right person or team for the job should always be a top business priority. Even … Read more
The emerging trend of micro-apartment living is gaining steam in major markets across the United States. New York, Boston, Seattle, San Francisco and San Jose are just a handful of the cities adapting to the global urban housing shortage with smaller living spaces. Featuring 300sq ft or less of living space, these units are designed … Read more
Effective Marketing If you’re looking for an easy way to build trust and confidence in your marketing, testimonials will be your tool of choice. But don’t make the mistake of assuming that just any words from a client will do. Effective testimonials don’t just tell the prospective client what you have done for other people, … Read more
Socket’s cloud based quoting software lets you generate, send, and manage sales quotes conveniently in one location. You can do anything online today. While some services are questionable (like purchasing a time machine from Craigslist–come on!), many are extremely beneficial. This is the case with Socket, a cloud-based quote builder software from Deversus Software Inc. … Read more
Building trust quickly is a key component of effective marketing. Without trust, barriers become insurmountable and negotiations go nowhere. Of course, you can’t just come right out and say, “Trust us, we’re honest.” Not only does it sound tacky, it really doesn’t mean a thing to your potential client, because they don’t trust you yet. … Read more
You’d have to be living under a rock, or some equally dark and distant place, to be completely unaware of the increasing influence of social media in today’s marketplace. More business deals and personal connections are being made at the click of a mouse than ever before. If you aren’t already a computer type though, … Read more
To truly set your site (and/or business) apart, then ask these questions to build your value proposition – thus increasing your ability to convert visitors. These are questions that zero in on the mission and higher purpose of a company. Think of them as “mission questions.”Most companies, of course, articulate their missions by way of … Read more