Skip to contentMarketing is defined by the AMA as “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers…
Marketing your business using your vehicle is an increasingly common practice because of it’s a relatively low cost endeavor with a potentially high impact. It can include a low key addition, such as a personalized license plate or customized licensed plate holder or be as obvious as a billboard style, full wrapped vehicle. What you … Read more
Salesforce.com took more office space in San Francisco. The CRM software and cloud computing giant signed for 401,786 square feet at 50 Fremont St., a 41-story, 817,412-square-foot office tower. The lease will be complementary to the new 14-acre campus it will occupy in Mission Bay. The company leased the Class A office view space that … Read more
Joseph Chaplik is a routine guest speaker on the Business Briefing show with Brian Bushlach, Sunday afternoons on 101.1FM KXL. Topics discussed include the current apartment market, multi-family trends, forecasts, and much more.
We are pleased to announce the sale of the Park Terrace Apartments, a 52 unit community located in Southwest Portland, Oregon. This garden court community was built in 1945 and sold for $6,300,000 at a 5.98% cap rate.