Designing for Conversions? Start with Mobile.

Here’s a different approach to help optimize for conversions. Consider a mobile-first approach to design and focus on design iterations over different concepts. A mobile-first approach to design can really be a great framing mechanism for content and hierarchy. I’ll also show what I consider to be a medium-width view, like an iPad-sized portrait orientation. … Read more

3 Ways to Reduce Stress at Work

With April to September being the busiest months for construction, renovations, tenant moves and real estate transactions, it’s no surprise that most real estate investment professionals find summers to be their busiest season. Especially in your early career, longer days seem to lead to more work rather than increased downtime. While there are a gazillion … Read more

Designing for Conversions Start with Designing for Mobile

Here’s a different approach to help optimize for conversions. Consider a mobile-first approach to design and focus on design iterations over different concepts. A mobile-first approach to design can really be a great framing mechanism for content and hierarchy. I’ll also show what I consider to be a medium-width view, like an iPad-sized portrait orientation. … Read more

Why Publicity Is Good For Business

Many real estate investment professionals are hesitant to explore the potential of public relations efforts. For some, seeking publicity seems to be less professional than other promotional tactics. For others, the thought of being on television or in the paper is terrifying. While understandable, such hesitancy is regretful. To be blunt, letting myths and fears … Read more

Discover Your Money Personality

According to Dr. Kathleen Gurney, there are nine distinct money types that can affect the style and type of investment strategies that people use. Changeable throughout the lifetime, being aware of your own money style and that of those you do business with, can be valuable information. Knowing your audience makes it easier to communicate … Read more

Micro-Apartments: Will the Trend Catch On?

The emerging trend of micro-apartment living is gaining steam in major markets across the United States. New York, Boston, Seattle, San Francisco and San Jose are just a handful of the cities adapting to the global urban housing shortage with smaller living spaces. Featuring 300sq ft or less of living space, these units are designed … Read more

Tips for Hiring a Property Manager

Once you own more than five properties, a property manager is likely to become a business consideration for your real estate investing business. While some real estate investors hire property managers for less than five properties, many find the experience gained through managing the initial properties themselves to be fundamental to their success in finding … Read more