Here’s a different approach to help optimize for conversions. Consider a mobile-first approach to design and focus on design iterations over different concepts.
A mobile-first approach to design can really be a great framing mechanism for content and hierarchy. I’ll also show what I consider to be a medium-width view, like an iPad-sized portrait orientation. That particular width (768px) tends to be problematic for me if I’m not thinking about it early in the design process, so I like to get it out of the way. It’s much easier for me to figure out what to do when I have more space, but significantly more difficult to decide how a design gets crammed into smaller widths.
Also, though I come from a Rule of Three mentality, the more I design, the more I prefer working on one version that gets many iterations instead of many versions that get fewer iterations. Iterations trump versions. As we strive for truer design and content parity, I’m reminded that designing systems is more pottery than archery.
Read more from the source: danielmall.com
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