4 Elements of an Effective Marketing Testimonial

Effective Marketing If you’re looking for an easy way to build trust and confidence in your marketing, testimonials will be your tool of choice. But don’t make the mistake of assuming that just any words from a client will do. Effective testimonials don’t just tell the prospective client what you have done for other people, … Read more

Right Intel – Using Insights To Drive Conversion Optimization

Right Intel is a completely web-based technology application that enables Reap Marketing to collect, curate, share and collaborate on marketing intelligence.  Our focus is Conversion Optimization – and we’re able to use Right Intel to help our clients maximize the performance of our their sites. Additionally, we use Right Intel to help curate 3rd party … Read more

Optimize Conversion with Socket’s Online Quote Builder

Socket’s cloud based quoting software lets you generate, send, and manage sales quotes conveniently in one location. You can do anything online today. While some services are questionable (like purchasing a time machine from Craigslist–come on!), many are extremely beneficial. This is the case with Socket, a cloud-based quote builder software from Deversus Software Inc. … Read more

Using Testimonials in Your Marketing

Building trust quickly is a key component of effective marketing. Without trust, barriers become insurmountable and negotiations go nowhere. Of course, you can’t just come right out and say, “Trust us, we’re honest.” Not only does it sound tacky, it really doesn’t mean a thing to your potential client, because they don’t trust you yet. … Read more

Conquer Curb Appeal, Reap Rental Rewards

It’s hardly a secret that first impressions can make or break deals in a nanosecond. So when you have a property to rent (or sell, though we’re specifically addressing the benefits for rentals here) you’re going to have to address any curb appeal issues quickly for a speedy turnaround. It doesn’t take a rocket scientist … Read more

Usability Testing for Your Web Site

Usability Testing for Your Web Site Take opinions, lab-effects, and biases out of the equation when you are assessing your web site usability and it’s ability to convert visitors.  Use GhostRec to record actual experiences for as low as $25 (one time). Web usability testing with GhostRec. Increase your website usability. Watch recordings of your … Read more