Right Intel is a completely web-based technology application that enables Reap Marketing to collect, curate, share and collaborate on marketing intelligence. Our focus is Conversion Optimization – and we’re able to use Right Intel to help our clients maximize the performance of our their sites. Additionally, we use Right Intel to help curate 3rd party content, add insights and context, and push that content back out to the web as primary content — creating an efficient way to develop unique and effective content and SEO strategies.
In this video, Brice McBeth talks about how Reap utilizes Right Intel to deliver insights to their clients to break ground for new ideas and provide proof points on the work Reap is performing on their behalf. Brice has held marketing positions in the past with Bluegreen, Direct Energy, AMD and IBM.
Video Transcription:
Our customer’s main challenge is trying to grow their business through their web site. They frequently don’t know who to trust and they don’t know where to go with so many buzzwords out there with respect to SEO, PPC, and search marketing. They really just need someone to help them to narrow it down and tell them what ideas really fit their business objectives.
Our company uses Right Intel to help curate the important metrics that are needed to help make important decisions. We use the Right Intel bubbles to tell the customer what they should do about it instead of just interpreting the data or just highlighting the obvious increase or decrease in traffic.
What I like about Right Intel is that I can bring in the important pieces of information and suggest to the customer what they should do, what is most important to help drive change on the web site.
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