Skip to contentMarketing is defined by the AMA as “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers…
Investing in real estate is a business for which you plan to earn a profit. Oddly enough, many would-be real estate investors balk at the concept of marketing their business. For some, it’s about taking that stand and saying, yes, this is my business. It’s not quite official and you can’t really fail if the … Read more
Marketing your real estate business can cost a lot of money. Obtaining new prospects can be difficult but hanging on to them can be even harder and more expensive. But, there are some methods you can use to up your odds and increase your reach. No matter what methods you choose, it’s important to know … Read more
Here’s a different approach to help optimize for conversions. Consider a mobile-first approach to design and focus on design iterations over different concepts. A mobile-first approach to design can really be a great framing mechanism for content and hierarchy. I’ll also show what I consider to be a medium-width view, like an iPad-sized portrait orientation. … Read more
Here’s a different approach to help optimize for conversions. Consider a mobile-first approach to design and focus on design iterations over different concepts. A mobile-first approach to design can really be a great framing mechanism for content and hierarchy. I’ll also show what I consider to be a medium-width view, like an iPad-sized portrait orientation. … Read more
Once you own more than five properties, a property manager is likely to become a business consideration for your real estate investing business. While some real estate investors hire property managers for less than five properties, many find the experience gained through managing the initial properties themselves to be fundamental to their success in finding … Read more
Effective Marketing If you’re looking for an easy way to build trust and confidence in your marketing, testimonials will be your tool of choice. But don’t make the mistake of assuming that just any words from a client will do. Effective testimonials don’t just tell the prospective client what you have done for other people, … Read more
Socket’s cloud based quoting software lets you generate, send, and manage sales quotes conveniently in one location. You can do anything online today. While some services are questionable (like purchasing a time machine from Craigslist–come on!), many are extremely beneficial. This is the case with Socket, a cloud-based quote builder software from Deversus Software Inc. … Read more
Building trust quickly is a key component of effective marketing. Without trust, barriers become insurmountable and negotiations go nowhere. Of course, you can’t just come right out and say, “Trust us, we’re honest.” Not only does it sound tacky, it really doesn’t mean a thing to your potential client, because they don’t trust you yet. … Read more
Networking is one of the most common marketing methods suggested to business newcomers. The concept is fairly simple; join business and community groups to spread the word about your business. It’s comparatively inexpensive and provides the social aspect that many solo-preneurs crave. Networking Gets Mixed Reviews in the Real World It sounds great in theory, … Read more
It sounds cliche, but for better video marketing, you need to start with a goal-driven strategy. This means determining the goal you are trying to accomplish and use video to support it rather than creating a video and then determining where you can place it. The Digital World has evolved to become increasingly more visual. … Read more