This will change the fortunes of your business battle against other businesses and level the playing field on the Internet…
Take a stab and ask yourself, "What do these successful companies have at least one thing in common?" (besides being successful and loaded with money, of course!)
AB VOLVO – supplier of vehicles and automobile found in 1927; world’s best known and respected brand name in the automobile industry.
RED BULL GmbH – energy drink inspired by a Thai product; sold 3 billion cans in over 130 countries in 2006!
These companies sell their own line of totally different merchandise in totally different industries. Yet they can all relate to one thing when it comes to MASSIVE success.
There are many other leading and prestigious brands in the watch and timepiece industry like Rolex and Tag Heuer yet Swatch remained the best selling brand.
TESCO is the leading hypermarket in many countries and has dominated the retailer industry, and in effect put many small-time retail shops out of business!
Although there are many brands to choose from in the car and automobile industry, Volvo cars pride themselves in being the "safest vehicle to drive"… even though when you look deeper, other cars are just as safe to drive!
Red Bull may be stored in the same refrigerator with other soft drinks and cold beverages, but people will never see Red Bull as the same drink as with any other.
Where I’m leading up to is the bottom-line: It’s all about branding, branding, branding. Positioning, positioning, positioning.
It doesn’t matter (much) whether you’re competing with other big players in the same field. And it doesn’t matter even if you’re fighting on the same landscape with hundreds, thousands or even tens of thousands of other people on the Internet.
You know what TESCO has done to its small-time competitors who were just big by the numbers. And you know how the Swatch Group and AB Volvo fared against their prestigious rivalries in the same business.
"Okay, so those are the top guys. Good for them. But do the small guys like me even stand a chance?" Yes, these guys have set out to make a name for themselves in the Internet Marketing industry. But this doesn’t mean that there’s little or no chance for the little guy to succeed. They may be great at what they do but the Internet is TOO BIG for them and there are many areas in any industry on the Internet that you can easily pick your own ground and fight on.
You might argue and say that these guys are in the big leagues too. But hey, everyone once started out humbly. These Internet Marketing figures were once in your shoes when they started out. And notice how they have branded themselves successfully that many people resort to these experts in specialized areas of Internet Marketing?
This is just one speck of an example. Branding has been repeated successfully throughout many other pockets of the E-Commerce pie: dating and seduction…